Kev2012
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Article: London Logo - The Great Revolt!
As the official Olympic Logo for the 2012 games in London was announced (see below), the nation partook in a universal gasp of revolution! I’m certain I’m right in saying the logo was looking to unite not repulse! One can barely start to fathom what the idea behind the rather repellent logo that, I should add at this point, took Wolff Olins £400,000 to design! Money well spent? A rhetorical question of sorts, the vast majority of people have labelled the logo “unappealing and unclear”, I’ll happily add to that the logo is, in fact, “rather nauseating”. Staring at it for a prolonged period of time will result in severe visual affliction (oh, and the release video had to be withdrawn after it became apparent it can induce epileptic fits!)! £400,000 of public money spent on a logo that the public have berated with abuse and literally can’t bare to look at!
Official London2012 Logo
Just moments after the official launch, the BBC was inundated with alternate designs by Internet users. These designs took, in some cases, as little as 5 minutes and below is one of the alternatives that gained universal accolades for its simplicity, guile and creativity. (the below design was sent in by “James Wren”!)
Unofficial London2012 Logo
Now I’m not normally one to jump on the usual bandwagons that the public release of such logos or corporate schemes creates, to be honest I normally try to be as analytical as possible, but this is an extreme case. How proud I was when the capital of England fought off the challenge of Paris to claim the games, now that jubilation has swiftly turned to dismay, and all this from a logo that if some serious thought had gone into could well have portrayed London in all it’s glory! One online petition calling for the logo to be scrapped gained 25,000 signatures and the BBC Sport Website had 3,200 messages posted. Obviously a London2012 spokesperson moved to try and quall the public outcry “"Our emblem needs to be modern, bold, flexible” he said, “and as relevant today as in five years' time.” Well I’m sure that it will be relevant today as in five years time. I can’t see how it will STILL be anything other than another massive waste of public money and giant disappointment and embarrassment to the nation. Lord Coe is quoted as saying “It's not a logo, it's a brand that will take us forward for the next five years.”, well I sure hope he is right. This logo has to be the drive that creates some £2billion of funds!
Source of quotes:
BBC News Website
Relevant Links:
London 2012 Official Logo
Alternate Designs
Copyright of Kevin Dean Martin - 2007
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Jun/18/2007, 1:42 pm
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