diane31
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Re: Campaign to move Moonlight to another network!
By the way if you have the strength to read my lengthy sales pitch for this idea, here goes:
(also pasted from renewmoonlight.com):
In these frustrating times, it helps to remember this: Sure, it's all about money. Sure CBS staked our Mick in spite of us. However WE
THE RABID FAN-BASE ARE THE VERY REASON THAT WARNER BROS IS BOTHERING TO SHOP THE SHOW AROUND TO
BEGIN WITH. So we DO matter. Which means that:
WE CAN SWAY A NETWORK'S DECISION IN OUR FAVOUR IF WE FIND AN EXTRA WAY TO MATTER!
We have to market what we can offer the network, and that's, well, us.
I think that so far networks have been reasoning only like this (understandably):
Does strong fan-base = ratings high enough for us to make more money with this show than with another one, from the advertising
airtime that we want to sell to companies?
And I think that Matt Rousch is right when he says that after Jericho they might be tempted to answer that question by: ?
(Now I think that the answer should be yes because CBS just did a bad job of promoting Moonlight, and that with proper CW-Gossip-
Girl-type boasting Moonlight would have far better ratings; but we can't prove that to them so that's beside the point).
Now I think that it is about time that we get Networks to think of us fans in another way too, by sending out the message that we are not
just a thermometer and a source of buzz for the show, but that we are ALSO willing and able to help them achieve their goal in an extra
way. We can REALLY help them make more money with Moonlight than with another show, because we are "rabid" enough to help
them attract advertisers. That's the GENERAL idea.
Now for the more SPECIFIC aspects of this, well, it would be nice if the Networks themselves would tell us exactly how we can help
them attract advertisers. I mean, it is their business, after all, and we shouldn't be expected to know much about this. But so far we
have received nothing but radio silence about this issue, probably because they don't even HEAR US when we ask, in turn because
that's not the type of message that they are expecting from us. So we have to try and figure it out ourselves.
I think that the SPECIFIC suggestions I am routing for above can indeed do the trick because:
- they rely on our known strength: we are passionate enough about our show, "rabid" enough to do this in numbers that would make the
offer sound worthwhile to advertisers.
- Networks and advertisers care about ratings because ratings = viewers during airtime; but our offer implies that the networks can
now sell access to more "viewers" BESIDES the airtime ones: besides those that watch the show, they gain access to whoever sees
our banners/pictures, whom they can "sell" to companies AT NO COST FOR THEMSELVES (I.E. THE NETWORKS).
I rest my case. If you share my hopes that the suggestions above can REALLY help our Moonlight, then please run with it, spread it,
post it...
In Vampire Solidarity, Rah, Rah, Rah!
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5/17/2008, 6:24 am
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MoonlightLyssa
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Re: Campaign to move Moonlight to another network!
Im still writing postcards and emails to all the network contacts you gave us Kandyegirl. You are right we cant give up because that is what cbs expects to justify them cancellin Moonlight. They can forget it!!!!!!!!!!!! I will keep writin until Moonlight gets picked up by another smarter network or we get a movie!!!!!!! Lyssa
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6/4/2008, 3:03 pm
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