Kandyegirl
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Registered: 07-2007
Posts: 91
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Why are ratings so important?
Hi all ~
People often ask, why are a television show's ratings so important? I know you are shocked to hear that it is about making money. *grin* The network wants to sell commercial time to various companies. In order to do so, they need to be able to tell them that their message will be viewed by an enormous number of viewers..... who equal buyers. Next, the ratings are broken down into the coveted 18 to 49 age group. Those who fall in that demo are thought to be the ideal consumers with disposable income. As I am sure you know, the networks get their tv audience numbers from the Nielsen Ratings company. Unfortunately, it is a convoluted & hard to understand system of sample households, meters, diaries, surveys, Fast Nationals, Live Plus 7......
I hope that kinda made sense :)
XO ~
Kandye
My Moonlight Fan Blog
http://moonlightfan.blogspot.com
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5/14/2008, 4:05 am
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