de Corbin
Head Administrator
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Registered: 09-2008
Posts: 421
Karma: 2 (+2/-0)
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Swapping links, and why it matters
Here's the situation...
You've worked your tail off (assuming you were born with one) getting a website together to show your work.
It's up and running on the web. You submit your url to the search engines, and a month or two later, they notice you're there.
So... all excited... you google the name of your website, only to discover that you don't come up until page 97.
You go back to see what's so important on all those sites on all those pages before yours, only to discover that they're mostly JUNK!
What gives? What's going on? Are you the accursed of the Gods?
Nope. You're just not thinking like a computer.
When the search engines rank you for display, they rank you in order of "importance." But they're computers, by Gawd!, not humans, so "importance" means something different to them than it does to you.
The computerized search engines can't evaluate you based on aesthetics. They have none.
They can't rank you based on content. They don't know how to make sense of what they read.
They can't even tell if you're making a decent joke or not.
What they DO do to determine how "important" your site is is to determine how many OTHER sites have a link to yours! The more sites that link to you, the more important you must be - or so says the computers!
That's where link swapping comes in.
Every time you link to somebody else's website, you are moving them up the page rank. Every time they link to you, they are moving you up the page rank.
So one of the things you really want to do on your website is include a link page - and swap links so that your page shows up on other people's link pages.
In fact, there are entire sites devoted to nothing but swapping links (they're called "link dumps").
Like a five dollar bimbo, you could just offer to link to anybody and everybody you run across. That'll you out of the alleys for a while - but it strikes me as kind of shabby. When you say to your viewers "Here are some links I think you might like" and they're all a bunch of trash - what does that say about you?
I like to be selective as to who I swap links with. I'd like my link page to be more than just a link dump. I'd like people who enjoy my site to feel that they are being introduced to my other friends, not being subjected to some kind of some cheesy marketing scam. That's just the way I am, and why I'm such a lousy businessman.
What you do and how you do it is your business, though. But you do want to get linked.
P.S. The links that I recommend that you put into your signature line (see instructions in the Notes, Rules, and Posting Tips section) count. so does the link you've put in the Here There Be Monsters section.
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11/30/2008, 4:27 pm
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